Designing and Testing Behavioral Interventions to Increase Uptake of Energy Efficient Appliances

Background: Energy efficient appliances have the potential to save consumers large sums of money over long term usage, however due to liquidity constraints and imperfect information, many users often overlook long term gains for cheaper, more readily available market solutions.  Behavioral interventions have been used to great effect to increase uptake of energy-efficient appliances in the United States, however there is limited research on how similar the impact would be in a developing market.

Scope: Busara was engaged by several bi-lateral development agencies to develop potential solutions to low product uptake in target markets, test each solution through a randomized control trial, and then analyze results for final recommendations at scale.