BREAK

  • Strathmore Business School Ole Sangale Road Nairobi Kenya

Busara Center for Behavioral Economics in partnership with ideas42 are excited to invite companies and organizations conducting business in developing markets to participate in the 2016 Behavioral Research for Emerging and Applied Knowledge conference.

Focus of the conference: This year’s conference will be structured around three core areas where there is a particularly strong demand and potential for applied behavioral science.

1. From Analog to Digital: This track will focus on digital products and key barriers and solutions to designing optimal digital services and products that cater to the human mind.

2. Experimentation and A/B Testing for the Corporate World: In this part of the conference, we explore ways to systematically test and learn about your business and your customers via simple experimental rules and tools.

3. Behavioral Science in Regulatory Policy: Behavioral science has become a political priority to more and more governments across the world. In this track, we look at ways to incorporate behavioral science into policy and discuss the potential for applications to emerging markets.

Target audience: BREAK is targeted at a broad range of companies and organizations, both private and public, who operate in developing markets and are experienced or interested in applying behavioral sciences to their organizational challenges.

By joining this conference, you will get insight into the latest trends of applied behavioral science in far-reaching industries such as banking, insurance, education and governance and you will be presented with practical use cases from some of the world’s leading behavioral science practitioners.

In addition, you will get to hear speakers from all over the world share their learnings and advice for applying behavioral science in emerging markets.

Finally, this conference is an outstanding opportunity to meet a bunch of bright people and explore new ideas!

Registration: Registration is free, but we have limited spaces available for the conference. Stay posted for registration details! For any questions, please reach out to break@busaracenter.org.

For more information, see here.

July 12
SEEDEC