Frequently Asked Questions


Below are some frequently asked questions.  If your question isn't answered here, or you'd like more information about anything, please contact us, or email us at


1)   We’re still in the concept phase, can we still work with you?

Absolutely! We work with organizations in all stages of development, from a seed of an idea to large-established players. For new programs and policies, we often work with partners to incorporate behavioral insights and deep consumer understanding into the core design

2)   How is Busara different from market research firms, marketing firms or survey firms?

Though our work incorporates market research and in-depth quantitative data collection, we are more than a survey firm or a market research firm. We have a broad team with diverse experiences who work with you at every step of the process to design, implement and analyze.

At times, our behavioral insights and recommendations are related to information and marketing of a program or product. However, this is not always the case. We look deeper into the core elements of the product and how to design it to achieve optimal outcomes beyond marketing information to increase take up.

3)   Does Busara do non-behavioral focused work?

Our primary focus is on understanding behavior and decision-making, though we recognize that economic barriers such as cost and pricing can still be very significant. Where necessary, we include these considerations in line with our behaviorally-focused product and program designs.

4)   Our customers are mostly located outside of Kenya, do you do work in other countries?

Yes! Though our focus is typically in Nairobi and Western Kenya, we’ve also done work in Botswana, Tanzania, Indonesia, Peru and Pakistan, amongst others. We have a mobile lab to support these activities and our field teams are highly-experienced in research in diverse environments.

5)   The priority within research is dissemination and publication. With individual programs and products what’s your policy on confidentiality?

The individual partners that we’re working with set their confidentiality boundaries. We understand that many of our research findings are private and we always respect confidentiality unless otherwise agreed. However, we are very happy to work in partnership to disseminate results through blogs, seminars and advocacy, if desired by the partner.

6)   Do you second staff members to partner for longer fixed periods?

We prefer to work as project teams, including expertise from our diverse backgrounds and experiences. Typically, you will have a key point of contact in conjunction with a broader team of directors, associates, analysts and field staff working with you.