Clara has served as a Senior Associate at Busara since 2016 and has managed projects across Kenya, Tanzania and Nigeria. Her project portfolio primarily revolves around the behavioral applications to digital service and product design. Clara has worked on the applications of behavioral science since 2011, and has previous experience from The Decision Neuroscience Research Group, Millward Brown's neuroscience unit and the behavioral design consultancy, /KL.7.
Clara holds an M.Sc. in Cognitive & Decision Sciences from University College London and a B.Sc. in International Business from Copenhagen Business School and is passionate about embodied cognition and the efficacy of SMS interventions in driving behavior change.