James is the CEO of Busara, and has led the organization since 2013. In his capacity at Busara, James has managed Busara’s portfolio on financial inclusion, working with leading service providers and government agencies in sub-Saharan Africa to design, test, and validate behaviorally informed products and policies. Prior to joining Busara, James worked as a consultant for the World Bank in Pakistan, Indonesia, and Peru, and a Project Coordinator for Innovations for Poverty Action (IPA) in Busia, Kenya.
James has a Bachelors in Economics and International Studies from the University of Arizona.
Understanding how smallholder farmers in Ethiopia decide to invest in different breeds of chicken
Leveraging herding and automation to de-risk agricultural insurance adoption.
Unpacking mental models of savings vs safe-keeping and relevant interventions to motivate usage.
Increasing women’s access to a mobile money account in Nigeria through SMS messaging and behavioral segmentation