Busara applies behavioral science to address a variety of issues faced by organizations, but often find behavioral interventions most suited to challenges related to adoption, engagement and compliance.
“The new method is safer but patients always stick with the old way”
Initial interaction is crucial, and if not behaviorally informed and consumer sensitive, may detract consumers from further engagement. Paying close attention to issues of attention and memory enable us to capture engagement early and definitively.
“The usage was very high in the first quarter but then people just stopped sharing content.”
Program impact or product value are driven by recurrent usage. Ensuring consumers are engaged beyond an initial interaction often requires habit formation, targeted triggers, or social engagement.
“The campaign was well received but drivers still leave their engines idling.”
Following through with a plan is often a challenge, and without effective support, one they will often fail to achieve. Behavioral science thinks hard about the reinforcing environment and cues to encourage adherence and compliance at all points of the customer journey.