James is the CEO of the Busara Center for Behavioral Economics. As CEO, James is responsible for the overall strategy and planning for the organization, developing the Center’s new partnerships and revenue streams, and overseeing Busara’s international offices in Nigeria, Kenya, and Uganda. James has a background in impact evaluation and behavioural design, and is an active speaker and contributor to various events, journals and blogs including the CGAP blog, the MasterCard Foundation’s Symposium on Financial Inclusion (SoFI), and US News and World Report. James has directly managed over $12 million in projects across more than a dozen countries with partners such as Airtel, the Bill and Melinda Gates Foundation, and the Commercial Bank of Africa. James’s work focuses on employing rapid, rigorous testing systems to improve behavioural design, particularly for financial services.